Celebrating 25 glorious years of SAP India
The UI Path Automation Excellence Awards 2021 celebrated transformative achievements in automation across India and South Asia, while the SAP 25-year video showcased the company’s profound impact on the nation’s growth through human stories, emphasizing its vital role in various industries.
Idea & Insight
The 25th anniversary of an undisputed industry leader calls for a massive celebration. SAP has carved its place into the nation’s veins, touching millions of lives regularly through transformative solutions. The 25-year journey of SAP is also the journey of India.
This thought was at the heart of the SAP 25-year video, which narrated human stories demonstrating the deep-rooted impact of the company on the inhabitants of the country. The video captures how both the nation and the country have evolved exponentially and in a mutually inclusive manner over the past quarter of a century.
Planning & Execution
Multiple factoids were created to form an in-depth comprehension of the impact SAP has made over the course of its legacy. These factoids were used to develop a story that reflects the company’s values, and highlights its crucial role in the growth of the country, through a human lens. The video was created with a poetic approach, focusing on the humane aspects rather than the technical ones.
The milestones were integrated seamlessly into the narrative, to give the audiences an idea of how SAP has been empowering the country and its citizens for 25 years.
Plan of Action
A total of 12 factoids were developed meticulously, capturing and emphasizing the milestone achievements SAP India has scaled over the past 25 years. Each of these facts reflected key changes that shaped India on it’s journey towards becoming a global superpower. They emphasized it’s progress across a diverse range of industries such as healthcare, transportation, engineering, banking and more. The progress of these industries is intricately linked to the progress of the people involved with them. Thus, further substantiating the crucial role SAP India has played in not only the development of these industries, but also in the upliftment of human lives impacted by them. From cutting edge technological innovations to robust retail management, SAP India has been an indispensable part of people’s lives, elevating their experiences across a multitude of sectors on a daily basis for the past 25 glorious years.
To focus on the company’s impact, the 12 factoids were incorporated flawlessly into a film that portrayed human stories narrated from the perspectives of citizens and highlighted how SAP India has established a deep-rooted connection with them by offering innovative solutions.
The Impact
The video was instrumental in establishing a connection between SAP India and the end-consumers who use their products regularly without necessarily being aware of it. It depicted the indispensable role of the company in the country’s economy, while also poetically demonstrating the human impact of its products. Released on YouTube, the video received a warm response from the target audience.
