Become the go to call center solution for growing business in USA
Ozonetel needed to rebrand to better connect with U.S. SMBs. We highlighted its strengths—ultrafast implementation and VIP support—to position it as the ideal partner for businesses seeking hands-on, efficient contact center solutions. Through a refined visual identity and strategic messaging, Ozonetel is now uniquely equipped to serve and grow in the U.S. market.
Idea & Insight
Founded in 2007 by an experienced team of technologists and entrepreneurs, Ozonetel simplifies call center operations, so that call centers can make the most of their communications platform to maximize sales and amplify agent productivity. With its roots in India, the firm wanted to win in the USA market with its varied range of contact center solutions.
However, it faced several challenges in establishing and connecting with its target audience.
The brand needed to determine its ideal target market, finalize the USP’s which could create a powerful competitive advantage, and communicate this in the most compelling way possible.
What was needed was a transformative branding strategy that could express their uniqueness in the market, talk to the right customers and become undeniable.
Renaissance undertook the task at hand and developed a new branding thought process that harmonized the brand’s biggest advantages, Ultrafast Implementation with VIP support.
The new branding translated to the positioning, messaging, and visuals of the brand and were incorporated into all assets, right from the logo, to the tagline, corporate identity, and more.
Planning & Execution
Combining insightful strategy with effective design
Ozonetel needed a refreshing brand tonality that could communicate all its attributes, and a new brand identity that would capture the essence of the company, while also encapsulating its mission, vision, and values. The aim was to establish Ozonetel as the most impactful contact center software for mid-sized businesses in the US.
The journey of reinventing the brand began with in depth interviews with the Ozonetel executive team to understand the target market, USP’s and propositions which would position them right. The Renaissance team looked at all the competitors as well to assess the ‘blue ocean’ for Ozonetel to compete, and win.
This proposition was crafted by the Renaissance team to establish the biggest value to SMB businesses. They need to go live fast with their contact centers, and need hand holding. As competitors offer their services on a self-serve model, this proposition could attract SMB business owners who wanted to win, but with a partner who truly had their back.
The Impact
Empowering you to up your game!
This complete transformation helped the brand create distinctiveness amidst the competition.
The new communication- both written and visual attract the SMB owners who want expert help and guidance, and can reduce sunk costs in lengthy integrations. Ozonetel was now ready to cater to a special niche in the SMB segment.
